Sticklers example: Only by means of endless sifting through thousands and thousands of classified files published by Wikileaks in 2010, only by means of insistent investigation and thorough research, of classical, old-school journalism and a close collaboration of powerful media organisations the bulk of documents could be transformed into valueable media content - and, in the end, into the headlines the world still speaks about.
Today, we are overfed ad nauseam by an overabundance of content, literally one click away, the major part of it superficial, useless, unneeded, and unwanted. What the audience needs instead is quality, quality on all levels of research and production. Old-school "slow media", Stickler says, are not on the decline. They might well be the future of today's news industry.
|"Hurtigruten" in the Haus des Rundfunks. (twb)|