Friday, October 28, 2011

Election for kids

Involving kids with politics: This is what "Lilla's Election Check" is all about. The crossmedia TV and web project was launched by the Swedish SVT in 2010, and it aimed at explaining the political process behind Sweden's general election. In the online project every aspect is assigned to a character: "Pelle" guides the visitor through ideologies, "Stephan" offers a stroll in parliament, "Andrea" explains the voting system, and "Madde" talks about democracy and dictatorship. Crossmedia for tomorrow's citizens: unconventional and inventive.

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