|Jens-Uwe Bornemann, head of the UFA lab. (twb)|
As the film industry is about to merge with the game industry media makers have to meet new challenges. The UFA does crossmedia and transmedia experiments, and they started by providing a flat in Berlin-Kreuzberg equipped with all the infrastructure creative people need to produce any kind of digital content. "New media companies are driven by technology", Bornemann says, "but we care about content". The heart of the UFA lab is a development infrastructure where freelance talents can start developing whatever they are up to. One of the latest UFA lab projects was the transmedia movie "Who Saves Dina Foxx", a transmedia project of the German ZDF.
Media content and games, the web and mobile platforms, all mixed together: There are so many facets of media making yet to be discovered.